Commercial Strategy Consulting
The Strategy Foundry helps clients accelerate growth through customer-centric business model innovation in a structured, no-nonsense approach. We focus on strategy development, sales and commercial excellence, profitability and transaction execution, ensuring our clients achieve real, measurable outcomes.
Growth and market strategy
Market Strategy: Support for entering new markets or geographies (feasibility studies, localisation strategy), strategy development, existing strategy refinement and business case preparation.
Revenue Growth Strategy: Identifying revenue levers (e.g., cross-sell/up-sell, pricing optimisation and new customer acquisition).
Customer Segmentation & Value Proposition Design: Defining and targeting high-value customer segments.
Sales and commercial excellence
Sales Strategy Optimization: Territory planning, incentive models and salesforce effectiveness.
Channel Strategy: Direct vs. indirect channels, partnerships and distribution optimisation.
Key Account Management: Building frameworks for managing and growing strategic accounts.
Profit and profitability
Pricing Strategy: Competitive benchmarking, value-based pricing and dynamic pricing models.
Cost-to-Serve Analysis: Cost analysis and identifying profitability by customer or channel.
Margin Improvement Programs: Linking commercial levers to bottom-line impact.
Transaction strategy and execution
Contract Negotiation and Structuring: RFP responses, commercial contract reviews and negotiations, key risk reviews, payment terms, performance clauses, SLAs and termination rights.
Risk & Reward Balancing: Aligning incentives and protections in long-term agreements (e.g., volume commitments, exclusivity), and assistance with commercial claims and disputes.
Benchmarking Clauses & Terms: Providing market insights into fair and competitive contract structures and clauses.
Our Approach
The Strategy Foundry helps clients accelerate growth through customer-centric business model innovation in a structured, no-nonsense approach. We focus on go-to-market strategy and existing strategy refinement, sales and commercial excellence, profitability and transaction execution.
At our core, we believe consulting should be both strategic and actionable. Our approach combines sharp commercial insight with hands-on execution, ensuring our clients don’t just receive recommendations — they achieve real, measurable outcomes.
We work closely with leadership teams to shape growth strategies, optimise commercial performance and navigate complex transactions with confidence.
With a wealth of expertise across strategy, leadership, finance, law and commercial management — we don’t just consult, we co-create outcomes.
Contact Us
Interested in working together?
Whether you're exploring a new growth strategy, preparing for a transaction or need support in navigating complex commercial decisions — we’re here to help.
Reach out for a confidential conversation and let’s explore how we can add value to your business.